The Postcard Hotel
Year
'20
Client
The Postcard Hotel
Service
Editorial Design
Concept
Luxury hotel collateral has a habit of looking like luxury hotel collateral, overproduced, overstyled, and a bit hollow for it. The Postcard Hotels brand has a genuinely distinctive quality, and the book needed to feel like an extension of that rather than a generic hospitality brochure.
Features
The design leans heavily on restraint. Generous white space, understated typography, and photography that's allowed to breathe rather than fill every corner of the page. The layout doesn't oversell. It lets the properties speak without dressing them up in language or visual noise they don't need. The cover sets that tone immediately. Candid, unhurried, more editorial than promotional. The interior follows the same logic: quiet enough that the places feel real.
