Sabr

Year
'25
Client
Kamakshi Khanna
Service
Title Design
Concept
Sabar (صبر) is a word shared across Arabic, Urdu and Hindi. Same meaning, different scripts. The title applies to all three because the feeling the song is about isn't specific to any one culture or language. Doubt and the decision to keep going are pretty universal.
Spaced Roman caps sitting above large flowing Arabic, both against the blue of the pool. Less about translation, more about the same word carrying different textures depending on how you read it.



