Aashim Raj
Designer at large
Selected Works
Info
What I do
I work at the intersection of design, storytelling, and systems — shaping thoughtful visual identities, books, and brand experiences that are clear, intelligent, and built with care.
My background
With over 12 years in the design industry, I’ve worked across advertising, boutique design studios, publishing, and AI-led technology. I’m currently a Senior Design Manager at HarperCollins India, with prior experience across trade publishing, independent presses, and design-led organisations.
My approach
I believe good design comes from intent and restraint. I value clarity over excess, strong concepts over surface polish, and collaboration over ego. My process is research-driven, editorial in thinking, and grounded in craft.
Career
(2013–2016) Designer — Advertising & Boutique Design Studios
(2016–2019) Designer — Independent & Trade Publishing
(2019–2023) Senior Designer — Publishing & Brand-led Projects
(2023–Present) Senior Design Manager — HarperCollins India
